How ProspectorLytics Saves You Time
and Makes You Money
Finding the right clients is the hardest part of running a web design business. ProspectorLytics turns the prospecting grind into a data-driven system — so you spend less time hunting and more time closing.
ProspectorLytics does three things
Find the best leads
Surface the prospects most worth your time with:
- Scoring
- Analytics
- Screenshots
- Missing-feature detection
Give you ammunition to close
Instead of promising "a better website," you walk in with specific data about exactly what's wrong and why it's costing them business.
Organize and manage at scale
- Structured search patterns
- Organized lead lists
- Effective data management
All make your whole sales motion more productive.
Focus your time on the most promising opportunities.
Not every local business is a good prospect. Many have perfectly fine websites, but many businesses haven't even looked at their own website in years. Some sites have stopped working without the owners realizing it.
ProspectorLytics scores and ranks every lead so the highest-value opportunities rise to the top. Here's a sample of what the data turns up in almost every market we've analyzed:
In a sample of thousands of small business sites across the US, our analysis found:
Each of these is a concrete, fixable problem — and a great conversation starter.
ProspectorLytics surfaces these signals for every lead in your project and rolls them into an overall score, so you can sort your list by who needs the most help and who is most likely to see the value in what you offer.
Browse the filter results in list view
And in gallery view
Stop selling "better." Start selling problem solving.
Everybody claims to make a "better" website.
Instead, focus on their specific problems, how it is costing them, and how you can make all their problems go away. This can also eventually lead to other opportunties - online advertising, social media, etc...
ProspectorLytics gives you the data to do that before you ever pick up the phone. Here are three examples of the talking points it surfaces:
"You're missing a Click-to-Call button."
Research shows that 36% of shoppers will look elsewhere if a brand lacks a click-to-call option.
On mobile — where the majority of local searches happen — a missing phone link means prospects literally can't contact the business in one tap. That's a measurable revenue leak you can fix on day one.
"Your site doesn't have a security certificate."
A missing or expired SSL certificate means browsers display a "Not Secure" warning before visitors even see the page. Some browsers block the site entirely.
Customers see this and leave — and most business owners have no idea it's happening.
"You have the lowest-scoring website in town."
ProspectorLytics scores every business in a market — not just your prospect. That means you can walk into a meeting and say: "An independent company ranked every plumber website in Dallas. Your site ranks in the bottom 10%."
Competitive context makes the problem concrete and the urgency real. In addition, sites at the bottom of the rankings have very little chance of providing tangible benefits - so why are they wasting money on something that has no chance of helping their business?
These are all talking points to get the conversation started. The data helps persuasion and makes the conversation concrete, giving you a foundation to build on without needing to be a sales expert.
A system beats a scramble, every time.
Haphazard prospecting wastes time and loses deals. You miss leads. You look at the same leads multiple times without realizing it.
ProspectorLytics is built around organized search patterns.
- Category - plumber, electrician, hair salon, etc...
- City - Dallas, TX, San Francisco, CA, etc...
- Radius - 10 km, 25 km, etc...
Each project can have mulitple searches, so you can create a projects that focus either on category or area:
- DFW Plumbers - includes Plumber searches for Dallas, Fort Worth, Arlington, and surrounding areas
- Fort Worth Trades - includes searches for various trades just in a specific radius around Fort Worth, TX.
Overlapping search areas are automatically deduped - meaning you won't see the same lead multiple times even if it falls within multiple search areas.
Sales and marketing workflow that compounds over time.
- Each project you run teaches you more about what makes a good prospect in your market
- Each export builds a clean, deduplicated list
- Each re-run adds only what's new
Instead of starting from scratch every month, you're building a system.
More data, more insights.
Every search generates more and more data to work with, month after month, making patterns easier to spot.
Within each project you can:
- Add personal scores and notes so your own judgment travels with the data
- Filter and sort by any enrichment signal — freshness, tech health, SEO score, lead value, and more
- Export filtered lists directly to your CRM or sequencer
- Track which leads converted to sales so you can find patterns in the data
The more data you have in one place, the easier it will be to train AI models to recognize patterns and make predictions based on your data (AI-driven insights is planned as a future upgrade.)
See it for yourself.
Join the waitlist for early access and the option to request a ProspectorLytics demo.