Sales and Marketing Leads for Web Designers
Find websites that really need a refresh
ProspectorLytics finds, analyzes, and organizes leads — so you can focus on the best sales and marketing opportunities.
Quickly and easily
data-mine and filter leads.
Score, rank, and prioritize your prospects with ease. Keep all your leads organized and accessible in one place or export your best prospects to your favorite CRM.
Discover every local business.
Pick a category and location - plumbers in Dallas, TX, for example - and find those with no website, those with broken websites, and those with outdated designs.
Filter the low-hanging fruit.
Each site is scored for Freshness, Tech Health, and SEO as well as an overall Lead Value score. Rank each lead versus those in the same project or versus the entire database.
Find key selling points.
In a current sample of small business sites:
- 27% missing Social Media Links
- 20% missing "Click to Call" Option
- 10% missing Sitemap
- 6% missing SSL Certificate
Organized search patterns.
Rank sites by various scoring metrics.
Filter sites by key features and technical factors.
Extensive data
for every lead.
Every lead is enriched with screenshots, scored for key metrics, and ready for action. The goal is to find "signal" for both weak and strong leads so we can filter just the right opportunities.
Add personal scores and notes.
Condense and summarize the data to your own personal priorities for easy filtering and exporting to your own CRM.
- Visual Appeal - keep track of ugly sites and find patterns in the data
- Lead Priority - assign priority scores for easier filtering
- Other - use however you want to filter the leads
Ranked on key factors.
Decile ranking for Freshness, Tech Health, SEO, and Combined. Decile rankings work like this: sort and order all the websites by score, break these into 10 groups, and give a number for each group - decile 1 is the group with the lowest scores, decile 10 is the highest scoring group.
Find selling points.
Find specific features and strengths of each lead to tailor your outreach and messaging.
- Missing Click to Call, Testimonials, and/or Social Links could be great selling points
- Analytics, Chatbots, and Online Booking might be negative indicators - they are already working with a pro
Check out key site details at a glance.
Get a better feel of what you are dealing with before reaching out - homemade Wix site, old WordPress, or a modern custom build.
- Old copyrights just look bad
- ADA warnings are just a very light audit for info purposes, but many warnings might indicate a poor design
- Tech stack can be a good indicator of how modern the site is and how much they are investing in their online presence
Filter by key attributes and selling features.
All the technical factors can be directly filtered to help you prioritize leads effectively. Distribution statistics show how common the weakness is.
- Missing SSL certificate or using a shared domain might be a great selling point
- Table Layout and other factors might indicate an old site not well-suited for mobile
- Mixed Content might indicate security issues that need to be addressed
Review the scoring summary for each performance score.
See the scoring breakdown and understand the key factors affecting each score.
- These are just indicator signals - not comprehensive evaluations
- Bonuses and penalties are applied based on specific criteria
- The goal is to filter out "strong" websites and hone in on the "weak" ones
Ready to find your next client?
Join the waitlist for early access and the option to request a ProspectorLytics demo.